Featured
New
2025 · Tritoon
2025 SYLVAN MIR 8524 LZ/TT
24' · 150 HP MERCURY MARINE
Starting at
$53,379
📍 Holcombe
![2026 Great American Boat Show Promotion - Shop New Boats for Sale at American Marine](https://cdn.mdsbrand.com/mean-american-marine/assets/images/home/2026GABSWebPop-Up.png")
New & Pre-Owned Pontoons, Tow Boats, Fishing Boats, Yachts & More
Featured
New
2025 · Tritoon
24' · 150 HP MERCURY MARINE
Starting at
$53,379
📍 Holcombe
Featured
New
Featured
New
2025 · Tritoon
22' · 115 HP MERCURY MARINE
Starting at
$39,956
📍 La Crosse
Since 1975, American Marine has been the trusted name in boating across Wisconsin and Iowa. We've grown from a single showroom to a multi-location full-service dealer, but our commitment to family values, honest dealing, and lifelong customer relationships hasn't changed a bit.
Our history+50+
Years serving WI & IA
Family-owned since 1975
+200+
Boats in inventory
New & pre-owned
+15+
Premier brands
Pontoon to performance
+6+
Locations
Wisconsin & Iowa
"The open water is calling. We're here to make sure you answer it in the perfect boat."
— American Marine
American Marine is Wisconsin and Iowa's most complete boat dealership — from purchase to storage, we're your partner on the water for life.
Keep it running right
Factory-certified technicians service all makes and models. From routine winterization to complex engine rebuilds — we keep your investment protected.
Secure all season
Indoor heated and outdoor covered storage at multiple Wisconsin and Iowa facilities. Shrink-wrap, winterization, and spring commissioning all available.
Hit the water today
Experience the water before you buy. Rent from our curated fleet of pontoons and fishing boats by the hour or day at select locations.
Get on the water faster
Competitive rates through our network of marine lenders. Fast approvals, flexible terms, and personalized payment plans to fit your budget.
Get maximum value
Upgrade your boat with confidence. We offer fair market trade-in values or can list your vessel through our brokerage program for maximum return.
Everything you need
Fully stocked parts departments at all locations. OEM and aftermarket parts, marine accessories, safety equipment, and watersports gear.
Our premium private slip marina offers deep-water docking, 24/7 security, full fuel services, and luxurious club amenities for vessels up to 120 feet. Experience unparalleled convenience on Wisconsin and Iowa's premier waterways.
With seven locations across the Midwest, expert help and an incredible selection are never far away.
IA
Flagship
1630 E 16th St Ext. Dubuque, IA 52001
WI
922 Bainbridge St. La Crosse, WI 54603
WI
26250 Co Hwy M. Holcombe, WI 54745
WI
1331 122nd St. Chippewa Falls, WI 54729
WI
WI
IA
1417 E Commercial St. Algona, IA 50511
11A267, Nicklaus Ct, Apple River, IL 61001
"American Marine made buying our first pontoon completely effortless. The team at Lake Geneva was incredibly knowledgeable and never made us feel pressured. We've been back twice since for service — always exceptional."
The Hendersons
"I've bought three boats from American Marine over 15 years. Their service department is second to none — they treat my boat like their own. When it was time to upgrade to a Nautique, there was nowhere else I'd go."
Mike T.
"Drove from Dubuque to look at a Ranger bass boat and couldn't have been happier. Honest pricing, thorough walkthrough, and they helped me get the exact financing I needed. The Iowa City location was just as great."
Dale & Sandy R.
4.9 out of 5 · Based on 1,200+ reviews across all locations
